Niya has helped world-class companies innovate and prosper through visual and interaction design. Her approach is rooted in activities that are organic to human practices, patterns of emotion, imperfection, daily routine — directed by qualitative research.

Niya’s career began at NeXT and Apple, where she gained deep multidisciplinary design training in cognitive psychology, product design and color theory. Working with and influenced by Steve Jobs in the 90’s has shaped her craft today. She went on to design products and brands for Macromedia, Adobe, Sun Microsystems, Stanford University, Microsoft, Vonage, Visa, UPC TV Europe, eBay, HP, Saatchi & Saatchi, Link TV, Cengage Learning and McKesson Pharmaceutical and more. Recent engagements include: Oncology Analytics, Jafima LLC, Daré Corporation.

Niya believes design thinking and creative intelligence can powerfully help organizations figure out who they ‘really’ are and communicate authentically and vertically in a horizontal world. To this end, she leverages her training in art, writing, psychology and design thinking strategies to turn customers into community members of the corporate brand. She has helped corporations and start ups build and mobilize insight into strategic revenue models and exciting, authentic brands.

Niya has lectured at Universal Studios, co-chaired a human factors/design panel for KQED. She has taught Empowering the Audience: Product design at San Francisco State University and Portland State University. And, Dramatic Acts of Design: Imagination techniques for highly effective product design. Niya’s articles on color and semiotics have appeared in Communication Arts Magazine.

Education: BA in psychology from UCSC, an MFA in creative writing from Vermont College of Fine Arts and a screenwriting certificate from UCLA Theatre, Film and Television.