The Poetry of Mobile Experience Design

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It’s a beautiful mess out there.

Thank goodness for smart people–code and content strategists behind the web mobile user experiences that flow like water from the desktop to your mobile phone and iPad. These people must be poets or musicians.

Here’s why I feel this way:

A poem or song comes from a feeling and uses language, sound and touch to capture and deliver that feeling in form to the audience.

A business website or web application also comes from a feeling–a hunch, a vision that eventually becomes innovation. However for the business be fully lived out to its greatest potential (reaching its precise audience), the business brand must flow like water—browser and device independent, and with fluid and relevant context shifts to its audience. On top of that, with no compromise in security.

I applaud the developers who are writing sensory code that detects mobility O/S systems and browsers beyond the capabilities of any particular device. Who work in reverse to meet older technology mark up language and run out ahead to effortlessly capture the future in Ajax and HTML5, and more.

UX/Visual designers like myself are now designing for the senses. We are considering lighting and adding various choices of backgrounds in mobile application design. We know your finger is 40-80 pixels wide and our icons need to accommodate this in all visual states. We need to never underestimate how much your mobile phone knows about you and the world around you. If you are looking for where your movie choice for the evening is playing, we need to make sure your location detection is in place so that this comes up first on your list. We are putting ourselves inside of your phone/device and anticipating the math of the senses.

We envision your content flowing like water over the rocks; (device to device) in different environmental settings with different light sources and, oh, good god what if you are a moody person? We still like you. In fact, fickle is our medium of choice. Because by giving you 2-3 choices we are up against our art and it just turned Haiku.

The poetry of mobile experience design is a dance of math and sensory listening.

An exciting time indeed!

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